Finding the Right Audience

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What the heck's a target audience and why is it important? Sometimes, when you have a business, you just want to sell to anyone who has money and willing to buy. While that seems like a great idea at the time, this could truely end up hurting you more than helping you. 

Finding your niche and your target audience is so ideal when it comes to selling a service or a product. You want to be able to help your ideal client out and answer their questions. You want to be the answer to their problems. How can you be the answer if you don't even know who they are or what their question is?

hen you figure out who your target audience is, you start speaking to them and marketing to them in a way they will love, a way that they will understand. Why?? Becuase you know where they are hanging out, what they do, and how they need to be marketed to. It allows you to really get in touch with them and talk to them. Start conversations with people who are going to love you, not just every Joe Shmoe out there.

It sounds scary, I know. But I promise you, you are not going to alienate people away when you find your niche. You are going to attract the right person to your business, not just a lot of people who arent totally interested and not willing to buy. A million people can look but if no one buys, it totally sucks. 

ind out what they do for work, what they like to do on the weekends, what they eat, where they live, etc. Really focus on your niche and figure out who they are to the core. The more you understand about them the more you are going to be able to speak to them on their level. 

Start having idea client interviews and find out what they struggle with, what they love, etc. It will help both of you figure out how to help your client grow and be the best that they can be.