Consistency is the magic word.

Consistency is the magic word.

When it comes to creating an online strategy for your marketing, consistency is key. It is honestly the best thing that you can do. You can have every social media network under the sun, spend a gazillion on ads but if you are now showing up on your networks and creating those relationships, it is a waste of time.

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Finding Inspiration

Not feeling inspired to come up with content? I totally get it. It can be hard to think what your target audience wants to read. What do your clients really want you to tell them. Don't beat yourself up too much if you are feeling totally lost right now. 

You started this business for a reason. You had a serious calling and you went out there and you created it. You know your client better than anyone. You just need a little inspiration and maybe a little push from me! 

Many people think they can only create content when they are feeling inspired and in the moment. It may feel true, but I promise it's not. You may feel like you have nothing good to say and that is the reason you use for not sharing content. It could be days, weeks and even months before your client gets another tidbit of information from you in their inbox. Don't let this  happen!! You have amazing things to share and I promise you, your clients WANT to hear it. 

You never want creating content to feel like a chore. If it starts feeling that way, take a break. Go outside, take a walk, watch some Netflix, do whatever you need to do to relax and reset. Then go back and look at your old content. Read through it. What do you love about each post? What do you think is missing? Skimming old content will give you some ideas for what to write about in the future.

Think about why you started your business. What made you so excited about starting? Think about your clients. When you talk to them, do you notice they ask a lot of questions about a certain topic? If so, it may be a good topic to start creating content about. If one client is curious, there is a good chance another client is curious as well. 

Creating content can be a lot of fun. It can be somewhat of a chore at times  when you are crunched for time. Remember, it's okay to take a day off from creating content. Be sure to take time to really relax. You will find that inspiration in no time!