Learning what to do and what not to do in Pinterest can be a learning process. When you completely fail, it's a great way to learn what not to do. Not everyone is okay with failing, in fact most people are not okay with it. Let's skip right over that and chat about what to do and what not to do.
Good Cover Photos - Be sure to have photos that are going to catch someone's eye. Having interesting photos will do wonders for your Pinterest page.
Pin What's Popular for your Target - You have to think about who your target audience is. What do they love? What are they into? Pin things that they are going to want to see. Get inside their head a little bit.
Engage - Engage your followers! Talk to them! It's amazing when companies can actually talk to their loyal customers and I'm sure customers love knowing that they are cared about.
SEO - Check the values of your pins. Be sure to use keywords. You will be able to see how much traffic is coming from your pins to your website. It is a good idea to keep track!
Offer Freebies - Who doesn't love free stuff? Whether it is a special ebook or maybe even a course you just put out, offering something free to your followers will show them just how much of an expert you are.
Boring Photos - Don't do it. Consumers will move right over it. Keep them interested and coming back.
Pinning Only your Content - Don't be selfish! No one likes someone who only promotes themselves. Be sure to pin content you are interested in and content you think your followers will be interested in.
Don't Be Spammy - Don't be a spammer. Just don't do it!
Don't Forget to Repin - Show some love to other pinners. Everyone will appreciate you repinning their posts.
Don't Forget to Add Pinterest Buttons! Add your button to your website and other social media networks. Be sure to let everyone know how to get to your Pinterest page.