As I've said before, Instagram is one of my favorite social networks. A lot of businesses don't even use it! It is so mind-blowing to me because it is so beneficial if you put in the work. Don't get me wrong, I know you are busy running a business. It is a hard job being an entrepreneur. You are busy 24/7. Why add in another social network? I'm going to tell you!
Behind the Scenes
I for one LOVE seeing behind the scenes of a business. It is so interesting to see what actually goes in during your work day. It makes the company seem so real. Real people work there and they are not perfect all day long. Running a business is hard and your followers will appreciate seeing what really happens during the work day. Add in a few posts to let them catch a peek at what is going on during the day to day.
It's a great way to advertise your products. New products, old products, it doesn't matter. You never know who is browsing through your photos! They may see something that they just have to have. Get creative and start marketing yourself!
Run special promotions that only be found on Instagram. It is a great way to promote your sale but it also gives you an idea of how many people are coming to your site from Instagram. It can give you an idea on just how much Instagram is helping your company. If it's doing awesome, great! Keep posting and engaging. If it isn't, that's okay! Work on it. Strategize and create some great photos to post. I promise if you just keep it up you will find that it is so helpful.
Need help with your Instagram account? Contact me! I am more than happy to chat strategy with you.