Automating Your Social Media

A common issue I always hear about is not having enough time for social media. From creating content to the actual posting, it can take up a lot of time in your already busy schedule. Well, I'm here to tell you there is a way to make social media SO MUCH EASIER! One of the best things that you can do is schedule out your social media ahead of time. It completely takes out posting in the moment (which you can totally still do) but it gives you less time for stressing. I like to take as much stress out of my day as possible and not having to worry about what the heck to post makes my life so much easier.

There are endless options out there for schedulers and there is a scheduler for just about every platform. It may take some trial and error but find a tool that will work best for you. There are endless recommendations out there but everyones needs are a bit different.  I always recommend trying the program out with the free trial before deciding. Some of the tools that have been recommended to me I just haven't loved as much as others. I personally love to use Tailwind, Buffer & Later. 

automating your social media

When you schedule out your content in advance, it makes you do one thing that I highly recommend - batch work! It lets you create your content in batches in stead of one blog post here and one blog post there. I like to think that I am way more productive when it comes to batching things because I am already in that mindset and I don't have to completely switch to the next task. It allows you to take a look at your schedule too. Are you launching any new programs? Do you have any awesome company events? These are all important things that should play into your content as well. 

You can schedule it out however long in advance that you'd like, whether it is a week or a whole month. This leaves you time to get your actual to do list done during the day.  You can always pop in from time to time during the day to see if there are any questions or comments to respond to. If you are doing anything fun during the day - feel free to Instagram story it! You can still do things in the moment to post to social media but scheduling out your content gives you back some time during the week. 

An Instagram Don't

I've heard a few people comment over the last few weeks that the only way to get ahead on Instagram is to play the buying followers technique. I know it may seem tempting to take the easy way out but I promise it will just hurt you in the end. 

I recently had a friend that felt that buying followers was necessary and no matter what I said, there was no charging his mind. He got to his goal number of 10 thousand followers fast and we started to chat about his engagement rate. He was upset with it because he was only getting between 100 and 300 likes. That's only about 1-3% of his followers. With that number of followers, your engagement rate should be higher, at least from my perspective. 

Unfortunately, when you take part in any of those spammy ideas for getting followers, you are not getting TRUE followers that truly love your brand. Your getting people who may be fake accounts, may only be following you to get your company to follow them back, etc. Whatever their motive is, it's most likely not because they love your company. 

My number one tip would be to grow organically. Stay true to your brand - you don't want anyone thinking you are that desperate or question your intentions. Spend some time getting to know your target audience. Think about what they like to see, what they need to know and what they react well to. Come up with a content plan and stick to it! You may want to fall off the first few days just because you aren't growing fast enough, but I promise - sticking with the plan is well worth it! 

Client Story: One of my clients that I have been working with for about a year and a half now, went from randomly posting here and there to posting on Instagram twice a day. Just from posting consistently, her following is now 5 times what it was when we started! Consistency works, I promise!