Automating Your Social Media

A common issue I always hear about is not having enough time for social media. From creating content to the actual posting, it can take up a lot of time in your already busy schedule. Well, I'm here to tell you there is a way to make social media SO MUCH EASIER! One of the best things that you can do is schedule out your social media ahead of time. It completely takes out posting in the moment (which you can totally still do) but it gives you less time for stressing. I like to take as much stress out of my day as possible and not having to worry about what the heck to post makes my life so much easier.

There are endless options out there for schedulers and there is a scheduler for just about every platform. It may take some trial and error but find a tool that will work best for you. There are endless recommendations out there but everyones needs are a bit different.  I always recommend trying the program out with the free trial before deciding. Some of the tools that have been recommended to me I just haven't loved as much as others. I personally love to use Tailwind, Buffer & Later. 

automating your social media

When you schedule out your content in advance, it makes you do one thing that I highly recommend - batch work! It lets you create your content in batches in stead of one blog post here and one blog post there. I like to think that I am way more productive when it comes to batching things because I am already in that mindset and I don't have to completely switch to the next task. It allows you to take a look at your schedule too. Are you launching any new programs? Do you have any awesome company events? These are all important things that should play into your content as well. 

You can schedule it out however long in advance that you'd like, whether it is a week or a whole month. This leaves you time to get your actual to do list done during the day.  You can always pop in from time to time during the day to see if there are any questions or comments to respond to. If you are doing anything fun during the day - feel free to Instagram story it! You can still do things in the moment to post to social media but scheduling out your content gives you back some time during the week. 

Easy Mistakes To Make On Instagram

Instagram is by far my favorite social media platform. There are so many amazing accounts on there that I feel like I can just get lost in my explore feed for days. From delicious foods to my dream vacations, there is SO much on Instagram. But, sometimes that's not always a good thing. It's easy to get lost on Instagram with so many different accounts and everyone striving to the be best. Here are a few mistakes that you may be making. 

Every hashtag, all the time.

You’re allowed to post 30 hashtags in every post on Instagram. While hashtags are amazing for getting discovered it shouldn’t be the end all be all. Using every single hashtag is not a guarantee that you will get onto the explore page and blow up your account. With constant shadow bans and hashtags being hijacked, it’s important to focus more on putting out GOOD quality content on your account.

Bots

If you know me at all, you know that there is nothing that I hate more than Instagram bots. Have you ever seen a post about something really sad and devastating and there’s a comment saying nice with the thumbs up? Ugh! This completely grinds my gears. Trust me, I know it seems so nice and easy to just hire a bot to do your engagement because it gives you back so much time. I get it, I really do! But, I promise this will only hurt you instead of help you. Cheating the system is not going to get you the right followers.  It will never convert into actual sales.

BOR-RING

Are you being boring? Are you MIA all the time? This is an easy mistake to make and unfortunately, I am definitely guilty of this.  It’s okay to take a risk and post something that is maybe outside of your aesthetic every now and then. Don’t be afraid to get creative. Maybe your idea of going outside of the box is posting a video one-day instead of a video. Or even a boomerang. It’s your account!

You Don’t Have a Strategy

It may not seem like a big deal but having an Instagram strategy is actually incredibly helpful. You may not have a strategy or you may even have TOO many strategies. Sometimes, doing all the things all the time isn’t helpful either. I know, confusing right? Think about one goal that you want. Are you trying to grow your followers? Do you want to create a better feed and aesthetic? Focus on one! Try it out, monitor and track it, tweak the strategy if you have to and develop it into a strategy that works. After that, move onto the next goal!

Comment below with your Instagram handle, I'd love to check out your account!

An Instagram Don't

I've heard a few people comment over the last few weeks that the only way to get ahead on Instagram is to play the buying followers technique. I know it may seem tempting to take the easy way out but I promise it will just hurt you in the end. 

I recently had a friend that felt that buying followers was necessary and no matter what I said, there was no charging his mind. He got to his goal number of 10 thousand followers fast and we started to chat about his engagement rate. He was upset with it because he was only getting between 100 and 300 likes. That's only about 1-3% of his followers. With that number of followers, your engagement rate should be higher, at least from my perspective. 

Unfortunately, when you take part in any of those spammy ideas for getting followers, you are not getting TRUE followers that truly love your brand. Your getting people who may be fake accounts, may only be following you to get your company to follow them back, etc. Whatever their motive is, it's most likely not because they love your company. 

My number one tip would be to grow organically. Stay true to your brand - you don't want anyone thinking you are that desperate or question your intentions. Spend some time getting to know your target audience. Think about what they like to see, what they need to know and what they react well to. Come up with a content plan and stick to it! You may want to fall off the first few days just because you aren't growing fast enough, but I promise - sticking with the plan is well worth it! 

Client Story: One of my clients that I have been working with for about a year and a half now, went from randomly posting here and there to posting on Instagram twice a day. Just from posting consistently, her following is now 5 times what it was when we started! Consistency works, I promise!

My Favorite Pinterest Tool

Pinterest is one of my all time favorite tools nowadays. I literally can get lost on there for HOURS. I mean c'mon, there are so many different categories and millions of pins, it's hard not find something that is totally amazing. I usually get lead down the rabbit hole and find myself still browsing a few hours later. Is it just me?!

When it comes to your business, Pinterest is an amazing, amazing tool. You have to think of Pinterest more as a search engine than your typical social media network. Think of it like a search engine, just like Google! There are many different factors that come into play when you are trying to gain more followers and traction on Pinterest. I wanted to share one of my absolute favorite tools to grow your audience. 

Boardbooster!! Boardbooster is literally amazing. It is such a time saver and allows you to be active on Pinterest every single day without actually being on Pinterest. Pinterest likes to reward the people who are pinning constantly and not only pinning their own content but others too. This is such a great way to utilize that.

Boardbooster allows you to schedule, manage and loop pins! (eeek!) Can you yell my excitement? Not only can you schedule out your pins (others and your own) but you can loop your current pins on your boards, which means new followers will get a chance to see your older content. Serious game changer!

You can automate all of your pinning, you can as active or even no as active as you'd like. It will take care of your pinning while you take care of that to do list. If you haven't check out Boardbooster before, I high encourage you to check it out. I'm also offering new Pinterest services and will even set up Boardbooster for YOU! Feel free to email me at caitydougherty@gmail.com for more info! :)

- C

My 2 Favorite Instagram Schedulers

Oh em gee. It has been WAY too long since I've blogged and I am so sorry. I promise I won't go radio silent again! 

I'm back again to talk to you about my 2 favorite Instagram schedulers. As you probably already know, Instagram is my absolute favorite social media platform. I don't see that changing anytime soon. I've always had a secret dream(shh!) of being a photographer so  getting lost in peoples' feeds is totally me jam.  I love seeing how creative people can get with their photos. Everyone can show off their personality in a different way and even businesses can take part in the Instagram party. Not to mention, it is an amazing marketing tool for businesses. I promise I'll stop gushing about my obsession with Instagram. 

When it comes to posting, it can be SO time consuming. Ever have those days where you forget to post and it takes you what feels like hours to find the perfect photo? And then the dreaded caption! It could take hours to get that perfect post up. No one has time for that. That's why I wanted to talk to you about 2 of my favorite schedulers. I use both consistently, some for clients, some for personal use. It all depends on your personal preference but you can't go wrong with either one of them. 

Later

If you haven't heard of Later  (or latergram), you should definitely check it out. It's perfect for scheduling your content out over days, weeks or even months. It's easy to use and you can use it on the computer and on your phone. My favorite part about Later is you get to preview it as it would appear on your feed. If you are using the free version, you did have a limit on photos you can schedule per month and a file size limit.

Unum

Unum has been a recent discovery for me. It's similar to Later, the layout is a bit different but it is super easy to use.  The editing tools are my absolute favorite. There are more filters to choose from and you can edit the photos exactly how you want them. You also have the ability to see how your photos you upload will look with your current feed.  Thinking about deleting a photo? You can even take photos out to see how your Insta feed would look without it, without actually deleting it. Unum is free to use!

Both tools are awesome for scheduling out your posts. I highly recommend scheduling your content out not only to save time during the day but it allows you to create the aesthetic and content that fits your audience the best. 

Instagram: The Basics

Instagam is on the rage right now and honestly, I don’t see it slowing down anytime soon. Instagram is one of my absolute favorite platforms. Not only do I love posting on Instagram but I LOVE scrolling through everyone’s feed. I love seeing delicious food photos (I mean, who doesn’t?) the adorable dog posts, and so much more. That’s the beauty of Instagram. There is so much to look at it. I love seeing everyone really break out of their shell and get creative with their feed. It’s beyond inspiring.

 

Here are some basics that I recommend to everyone.

 

Be Consistent

This may be the most important thing that I tell you. Not only should you be consistent with your posting, but be consistent with your style.  Share away but be sure that even your editing style is similar in your posts. I recommend using the same filters for editing so that when someone sees your feed, they see a brand. Not just a jumble of different colors and random photos. Staying consistent with style and posting will help your grow your following in no time.

 

Quality

If your photo looks like it was taken off a super old cell phone, I would hold off on posting it. Be sure that the quality of your photos is good and that you are using natural light. Having good quality photos will make your feed look that much better. 

 

Be Real & Authentic

Being authentic and true to yourself is so important. Your followers will be able to tell when you are faking it. If a brand reaches out to you and you are not a good fit or you don’t believe in their product, politely pass. Stay true to yourself and stay true to your audience.

 

Engagement!!

I can’t tell you how important this is. If someone comments on your photo, reply! Answer any questions or comments that are left. Don’t be shy, comment on other feeds too! Make sure to be genuine.. don’t be one of those people who just say nice!