Happy New Year!

Happy New Year! 

Can you believe that 2019 is already here?! I don't know about you, but it seemed like I blinked and 2018 was over! 2018 was a year of learning for me. I worked really really hard. I gained more clients than I ever have before. And honestly, I got lost in my client work. I didn't have time to work on my website, my podcast or any of my passion projects. I put everything on the back burner to power through my everyday work. I got burned out really really quick and had all these questions about where to go next, what goals to start working on, etc. It was a year of learning, a year of realizing what I love doing and what I don't. 

I learned why I love doing what I do so much. I've been able to help small businesses create a community on their social accounts all while giving them a little extra time to do what they love to. All in all, I'd say 2018 was pretty good. Don't get me wrong, the rough times were pretty rough but it taught me SO SO much. I'm so happy that I've been lucky enough to work with so many great clients. Each and every one of them has taught me something different, and chances are, they have no idea! 

You may have noticed a few changes on my website in the last few months and I'm so excited about the changes. I've decided to cater my services to more health and wellness businesses because that is where my heart has been the last year or two. I've been making a lot of changes in my life and can't get it out of my head on the daily. I want to be able to impact more people's lives and I think by offering my services to creatives and small businesses in the health and wellness space will let me do just that. I'm excited about this big change for this upcoming year! Now, what are your big goals for 2019?! I can't wait to hear about them so be sure to comment below!

How Crossfit Changed My Business

When I first launched Caitydougherty.com and started freelancing full time, I wasn't quite sure what I was doing. I felt like I needed to be doing all of the things, 24 hours a day, 7 days a week. I couldn't nail down a schedule for myself. I'm sure most entrepreneurs feel that exact same way. There is always something that needs to be done or there is always ideas swirling around in your head. It's hard to take a step back and let yourself relax. 

I've always been a creative person and coming up with new ideas is one of my favorite things to do. Whether it is for clients or for a personal project, I find that even when I'm "off work" I'm still thinking about work. Part of is has to do with loving what I do but I also live in a studio apartment and I feel like work is always there when I'm home. 


After a good 6 months of working on my own, I fell into a pattern of working all the time! Nights, weekends, you name it - if I wasn't already on my laptop I had it in my bag. I felt like I needed to work to grow and wasn't taking any time for myself. I didn't think that I had time to actually work on any self care. With a growing to do list, usually self care gets pushed to the bottom.. over and over again. I had started Crossfit about a year and a half ago and have been doing it off and on since then. I never made it an official part of my schedule because again, work came first. I noticed that when I made a conscious effort to stay on track with going, my brain and my productivity was that much better! I was getting away from my laptop for a designated hour a day and could relieve any stress that I was having that day out onto my workout. 

Now, I'm not saying that you have to do crossfit, but I highly recommend putting some kind of workout into your week! It is so important to keep your body and mind happy and healthy. Not only is working out great for your body but I found that is was way better for my productivity and mental health. I find that I'm more productive with my time when I keep up a good sweat schedule! So find something that you love to do. Whether that is Crossfit, Zumba, Yoga, running, or even just dancing in your living room, find something that you love to do and that will keep you moving. You can only be as a good of business owner as your body and mind will let you - so it's important to put your health first so you can be the best that you can be for your clients! 

2 Must Haves For DIY Design

When it comes to running a business, you never really think of design as being a part of it. Well, let me you now that design is essentially in everything that you will do. Everything that you put out or put on your website will essentially have your brand aesthetic on it and will most likely need to have a bit of design planning before creating. If you are a DIY designer like me, check out these 2 must haves!  


If you are not an expert designer, I highly recommend using Canva! It is such a great tool to utilize just not for Instagram but basically everything! From creating postcards and posters to social media posts, it will make your life so much easier! It’s an easy platform to use and much easier than Photoshop or Illustrator! You can use already designed templates or start from scratch and create your own.

A Color Story

There are so many amazing editing apps out there but A Color Story is one of my favorites. Most apps let you apply different filters but A Color Story allows you to enhance the colors that are in your photo. There are so many effects to try out and it will even let you save your customizations so that you can use it over and over again. (Cough cough, hello consistent feed!)

What are your must haves when it comes to design? 

Looking to get more inspired in your business?

Me too. The past few weeks, I feel like have flown by. All the things on my to do list, seem to still be on there. I'm getting my client work completed, but finding the inspiration to do things for myself have been so hard! I've hit a lull when it comes to inspiration and it seems to have made my productivity come to a screeching halt. I think every creative hits this wall at one point or another, and it's important to break through that wall and keep going. Here are a few tips I've found that totally help me get out of my funk. 

Get Creative

I find that I need to do something totally  unrelated to work but something that lets me create. For me, that is painting. But, find something that you love to do. Whether it's writing or painting, knitting, you get the picture! Something that takes your brain off of actual work and lets you create something amazing. Doing this helps me get my creativity back. It's amazing how you can find inspiration in other things that can relate back to your business. 

Coffee Date

Do you have a business bestie? Or someone you love to chat business with? Meet up with them. Whether it's over coffee or drinks, or even Skype, schedule a day to chat. You can tell them what you are struggling with and they may have some ideas that help you with what is going on.Even just asking them what's new in their life can really motivate you to get back to creating! 

Old Content

Go back through all your old content that you have created. You've spent so much time and effort in it. Spend some time updating it and share some of your best work. I find that reading back through ld posts, etc. it sparks my creativity and I get new ideas! 


Take a day to focus on your future goals and what the big picture really is for you. Think about you want and what you ultimately want to see yourself doing in future. Plan out different goals for yourself. Don't forget to make small goals too, not just huge ones! Looking at the big goals all the time can be overwhelming but when you can achieve the small goals it keeps you going! It can keep you motivated to keep going when you just want to sit on the couch and watch reruns of Friends. 

What do you do to get inspired? Leave some of your favorite tips below! 

Making Goals for the New Year

Now that it is 2017, everyone is talking about their New Year Resolutions. I seem to always half ass my resolutions every year. Shockingly enough (wah wah) a few weeks into the year my resolutions are a thing of the past and I completely fail. I know I am not the only person out there that this happens to. 

This year, I am taking on some new tactics. For starters, they are no longer being called resolutions. I guess you can now call them goals but really what they are going to be is intentions. Everyone has their own words for them but for this post I will be calling them goals. I'm putting out into the universe what I WILL be accomplishing this year. I took some time to write down everything I want to accomplish this year and I seriously encourage you to do the same. 

Once I had my yearly goals, I broke the down into monthly goals. Sometimes when you look at that final goal, your heart stops a little because it is so much stuff to accomplish! Shit gets real and you know that accomplishing those 17 (or whatever your number may be) things is just totally overwhelming. Don't stress! I promise, you can accomplish your goals. I broke my yearly goals down into simpler steps.

I now have a list of yearly goals but also monthly goals. I thought about the steps I need to take each month to be able to reach that big ass goal. You can even take that a step further and break it down into weekly and even daily accomplishments. Looking at that big picture can be scary but those little steps are not so scary. Just think about how AMAZING you are going to feel next year when you can cross that big goal off of your list. 

What are your upcoming goals for the year? 

Are you an expert?

Are you an expert? 

When it comes to the internet, it can be hard to feel like an expert when there is what feels like a million other people doing the exact same thing as what you do. It takes so much effort to build your personal brand and really get all of your ducks in a row. Just add being an expert to the list and you will instantly feel overwhelmed. Have no fear, I promise. You are doing what you do because you are an expert. There may be people out there who do similar things as you but no one can replicate your work because you add your flair and personality to it.

Here are a few steps you can take to really grow your following and be seen as a bad ass expert. Whether you are a nutritionist coach, a crossfit coach, a gym owner, whatever. You are here because you know what you talking about. You are an expert!

Webinars, Periscope, Youtube. 

Start doing some fun videos! Create an awesome idea for a webinar or even join Periscope (sort of like mini webinars) It's a great way to grow your brand and allow your community to hear your voice! It gets your message out into the universe and your community can see you are a real person. It's a great way to build trust! Your viewers are going to feel like they are in your living room with you hanging out. 

Collaborate like a boss.

Start working with some other people to create something even more awesome. If you are a gym owner, maybe collaborate with a nutritionist to start creating meal plans. Or maybe if you are a crossfit coach, collaborate with a yoga instructor for a class special. Think outside of the box. What do your followers do? Where do they like to eat? Collaborate with others that are really going to help out your target audience. They will sincerely appreciate it and it allows you network with other bad ass business owners.

Find Your Niche

What is it that makes you go? What drives you in the morning? What are you inspired by? Find your niche that you really are an expert on. t can be hard to sound like an expert when you are trying to talking about everything under the sun. Find something you love and focus on it. Build your foundation for content. Once it is established you can start branching out a little.