Instagram is by far my favorite social media platform. There are so many amazing accounts on there that I feel like I can just get lost in my explore feed for days. From delicious foods to my dream vacations, there is SO much on Instagram. But, sometimes that's not always a good thing. It's easy to get lost on Instagram with so many different accounts and everyone striving to the be best. Here are a few mistakes that you may be making.
Every hashtag, all the time.
You’re allowed to post 30 hashtags in every post on Instagram. While hashtags are amazing for getting discovered it shouldn’t be the end all be all. Using every single hashtag is not a guarantee that you will get onto the explore page and blow up your account. With constant shadow bans and hashtags being hijacked, it’s important to focus more on putting out GOOD quality content on your account.
If you know me at all, you know that there is nothing that I hate more than Instagram bots. Have you ever seen a post about something really sad and devastating and there’s a comment saying nice with the thumbs up? Ugh! This completely grinds my gears. Trust me, I know it seems so nice and easy to just hire a bot to do your engagement because it gives you back so much time. I get it, I really do! But, I promise this will only hurt you instead of help you. Cheating the system is not going to get you the right followers. It will never convert into actual sales.
Are you being boring? Are you MIA all the time? This is an easy mistake to make and unfortunately, I am definitely guilty of this. It’s okay to take a risk and post something that is maybe outside of your aesthetic every now and then. Don’t be afraid to get creative. Maybe your idea of going outside of the box is posting a video one-day instead of a video. Or even a boomerang. It’s your account!
You Don’t Have a Strategy
It may not seem like a big deal but having an Instagram strategy is actually incredibly helpful. You may not have a strategy or you may even have TOO many strategies. Sometimes, doing all the things all the time isn’t helpful either. I know, confusing right? Think about one goal that you want. Are you trying to grow your followers? Do you want to create a better feed and aesthetic? Focus on one! Try it out, monitor and track it, tweak the strategy if you have to and develop it into a strategy that works. After that, move onto the next goal!
Comment below with your Instagram handle, I'd love to check out your account!