Instagram: The Basics

Instagam is on the rage right now and honestly, I don’t see it slowing down anytime soon. Instagram is one of my absolute favorite platforms. Not only do I love posting on Instagram but I LOVE scrolling through everyone’s feed. I love seeing delicious food photos (I mean, who doesn’t?) the adorable dog posts, and so much more. That’s the beauty of Instagram. There is so much to look at it. I love seeing everyone really break out of their shell and get creative with their feed. It’s beyond inspiring.

 

Here are some basics that I recommend to everyone.

 

Be Consistent

This may be the most important thing that I tell you. Not only should you be consistent with your posting, but be consistent with your style.  Share away but be sure that even your editing style is similar in your posts. I recommend using the same filters for editing so that when someone sees your feed, they see a brand. Not just a jumble of different colors and random photos. Staying consistent with style and posting will help your grow your following in no time.

 

Quality

If your photo looks like it was taken off a super old cell phone, I would hold off on posting it. Be sure that the quality of your photos is good and that you are using natural light. Having good quality photos will make your feed look that much better. 

 

Be Real & Authentic

Being authentic and true to yourself is so important. Your followers will be able to tell when you are faking it. If a brand reaches out to you and you are not a good fit or you don’t believe in their product, politely pass. Stay true to yourself and stay true to your audience.

 

Engagement!!

I can’t tell you how important this is. If someone comments on your photo, reply! Answer any questions or comments that are left. Don’t be shy, comment on other feeds too! Make sure to be genuine.. don’t be one of those people who just say nice!